Monday, April 20, 2009

Bombay Bicycle Club- Always like this

Always Like This



Is it really true that you can like Bombay bicycle club's new video?
It seems that yes.

Indeed the singer Jack Steadman is overly Gawky, and in his latest video, Always like this has the tendancy to irritate any average human being, in his attempts to look dislocated, schizophrenic and just.. well weird. He also reminds us of that guy that everyone knows, who turns up to parties, sits on a couch, beer in hand, pills sorted out by colour on the coffee table, whose silence and obvious look of disaproval pointed at the peasants singing "I get knocked down" by chumbawamba, makes even the most ignorant and happy of beings feel uncomfortable.

But as much as Bombay Bicycle Club seems to embody your typical trendy, " I read Proust and pop Lexomil" Londoners, and even if you have that nagging feeling that you shouldn't be liking this video because it's been done 20 000 times before, and you're sick and tierd of seeing unimaginative directors, put young scrawny boys in council estate or middle class urban back drops, you can't help but watch their video to the end and feel a bit good about yourself afterwards.

Not only does the song take you down memory lane, remembering those nights when you were happily drunk with friends at 4 am searching in the city summer air for the nearest Kebab shop, or of the days when you knew that you were supposed to be revising for you exams but were fucking about in the park behind your block of flats, like a 16 year old pissed on cider, the familiarity of the video which could have been shot pretty much anywhere by anyone, is also what gives it that uniqueness.. reminding us along the way of how great it is to enjoy the simple things that the city has to give like an illuminated shop window, open corner shops, and bus shelters to sober up in.

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